PHYSICS: A Cool Timepiece

Can resuscitation run like a fine Swiss timepiece?

Resuscitation of cardiac arrest involves a number of time-dependent steps including early activation of the emergency response system, bystander cardiopulmonary resuscitation (CPR), early defibrillation, advanced care, and post-cardiac arrest care, widely known as the chain of survival. Each link in this chain plays a critical role in determining the ultimate outcome of the patient. More recent...

The Genome as an Evolutionary Timepiece

The molecular clock is a valuable and widely used tool for estimating evolutionary rates and timescales in biological research. There has been considerable progress in the theory and practice of molecular clocks over the past five decades. Although the idea of a molecular clock was originally put forward in the context of protein evolution and advanced using various biochemical techniques, it i...

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Quantum Physics: A Case for Anti-Realism?

Cool in Business: Developing a Data-Based Instrument Measuring "Cool"

Cool products deliver a leap of value – so much so that people exclaim they are “cool”. Cool products are transformative but cool can fade with time as people get used to them. Compared to other measures, the cool measures are assumed to be more subjective and qualitative in nature. Cool is being redefined all the time; what is cool today will probably not be cool in a few years. In extensive r...